Airtel Digital TV has recently made a major change to its minimum DTH wallet recharge policy. The company has increased the minimum required balance from Rs. 150 to Rs. 300 for all users, including those with active and suspended accounts. This means customers must maintain a minimum balance of Rs. 300 in their DTH wallet to continue watching their favorite TV channels.
Why This Change Is a Problem
Earlier, users had the flexibility to recharge with just Rs. 150. This was convenient for many people, especially those who prefer small, frequent recharges. But now, Airtel has doubled the amount, making it difficult for budget-conscious customers.
DTH Industry Is Already Struggling
The popularity of OTT platforms like Netflix, Amazon Prime, JioHotstar is increasing. Many users are moving away from traditional DTH services because streaming services offer more content, better flexibility, and sometimes even lower costs. At such a time, Airtel increasing the minimum recharge limit is not a smart decision. It may push even more customers towards online streaming.
How Customers Are Reacting
Many users are unhappy with this move. They feel it’s an extra financial burden, especially when broadband internet and OTT subscriptions are becoming more affordable. If Airtel does not rethink this decision, customers may switch to other DTH providers like Tata Play, Dish TV, or Sun Direct, or they may stop using DTH altogether.
Will Airtel Rethink This Decision?
Airtel Digital TV needs to rethink its pricing strategy to retain customers in a changing market landscape. Increasing the minimum recharge requirement may not be the best move, especially when users have more flexible and affordable alternatives available.
What do you think about this change? Will you continue using Airtel DTH or switch to another service? Share your thoughts in the comments below!
Minimum rechrge 100 thik hain
Yes